How do you engage the most curious and ambitious leaders of Ministry of Defence? How do you create a shared experience, introduce new ideas and go beyond the brand expectations of your audience? How do you create a shared experience of collaboration and discovery? Be unexpected. Innovate. Stimulate.
We produced the first ‘unconference the conference’ style event for Airbus. We created a brand identity, asked speakers to talk TED style and constructed a stage to encourage interaction between presenters and the audience and the host used a ‘catch-box’ for Q&A. Airbus showcased their technology from robotics to VR and in the spirit of breaking convention and inspiring conversation we hosted a BBQ on the roof terrace for networking.
We design a series of measurement tools which allowed us to demonstrate the success of the event form beginning to end.
record attendance levels at Airbus event
of attendees would attend the event next year
of attendees had a more positive view of Airbus after the event