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Eyes On
2025

How do you engage the most curious and ambitious leaders of Ministry of Defence? How do you create a shared experience, introduce new ideas and go beyond the brand expectations of your audience? How do you create a shared experience of collaboration and discovery? Be unexpected. Innovate. Stimulate.

Creative
Solution

We produced the first ‘unconference the conference’ style event for Airbus. We created a brand identity, asked speakers to talk TED style and constructed a stage to encourage interaction between presenters and the audience and the host used a ‘catch-box’ for Q&A. Airbus showcased their technology from robotics to VR and in the spirit of breaking convention and inspiring conversation we hosted a BBQ on the roof terrace for networking.

We design a series of measurement tools which allowed us to demonstrate the success of the event form beginning to end.

Outcomes

78%

record attendance levels at Airbus event

100%

of attendees would attend the event next year

84%

of attendees had a more positive view of Airbus after the event