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Our client wanted us to bring to the world's attention the impact global warming is having on the Arctic, and how these changes are a barometer of global risk. Under the banner, "what happens in the Arctic doesn't stay in the Arctic", we devised a communications campaign to support their Arctic Basecamp event at the World Economic Forum in Davos; the annual gathering of the world's most influential individuals.

Creative
Solution

Working in partnership with the client we produced an event-led communications campaign that attracted tremendous social and global broadcast media coverage.

The decision to build our communications’ campaign around their physical Arctic Basecamp at Davos was two-fold:

1) the camp itself acted as a visually impactful representation of Arctic science for WEF delegates.

2) the camp acted a powerful storytelling venue for the world’s media.

During the week, we produced a series of Video News Releases and provided broadcasters with interviews and exclusive footage. Leading up to the event we ran a social media campaign which amplified during Davos.

Our communication strategy supported the high-profile Science Meeting which featured former US Vice President, Al Gore, and the key architect of the Paris climate agreement the former UN Secretary General for Climate Change, Christiana Figueres, as guest speakers.

The meeting was also streamed live on Facebook.

On the day of the event

9,791,232

reach on Instagram and Twitter

11,117,260

impressions on Instagram and Twitter

47,000

account reach on Facebook

Global

media coverage by 130 broadcast, radio and online/newspaper outlets including BBC & Reuters