In my recent article on Linkedin, I put forward the idea of using chatbots and their use to inform marketing content strategy for your brand.
Being brave with creativity is what Patrick Russell of the BFI loves about corporate film.
I’m excited to be joining Embolden at a time when the business is undergoing a step change.
Documentary film-making and corporate brand films have historically been uneasy bed fellows. But it doesn’t have to be this way. Production values and editorial integrity are as important to our clients’ films as they are to traditional TV docs.
a start up
What’s the ideal age to set up a start up? Twenty-five, or thereabouts, according to Y Combinator, an elite, business accelerator (www.ycombinator.com). Meanwhile, the Kauffman Foundation (www.kauffman.org) says the average age of successful start-up founders is 40, and high-growth start-ups are almost twice as likely to be launched by people over 55.
Research (and common sense) shows that collaborative, interactive experiences have a deeper, longer lasting impact than the traditional top-down, speaker-led event model. This understanding has created a real macro shift in the events sector, towards experiential events.