Launching a re-brand to a membership group based in all corners of the globe is a logistical challenge at the best of times. Doing it during a pandemic, with many countries still under lockdown, takes that challenge to a whole new level. But EO, true to their entrepreneurial name, were undaunted, and at the end of July, they streamed two live broadcasts to key audiences on Facebook and EO’s Zoom channel.
Presented by EO members themselves, and featuring transformational stories from within the organisation, the live broadcasts reached more than 7,000 people and the on-demand audience continues to grow. The new brand was revealed on air, with set backdrops changed mid-broadcast. And branded films from the programme are being shared as bite-sized content on the client’s social media platforms.