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Leading

the Pak

An international company like Tetra Pak needs to ensure its employees are sensitive to local market needs while staying connected to the organisation’s global vision. To help with this, we produce Market Watch, a globetrotting video programme that takes staff on a virtual journey. Each programme visits a different country, giving regional context, and learning about the unique highlights and challenges faced by the Tetra Pak team. Crafted as mini documentaries, the stories are told through interviews with colleagues and customers and shared on Tetra Pak’s intranet.