The old wartime warning, ‘Careless Talk Costs Lives’ receives a digital update in the Ministry of Defence’s new campaign: ‘Think Before You Share’. Our approach to the MoD’s brief was to create films with a light-hearted twist to convey a deadly serious message: sharing your location on social media for family and friends also gives your position away to the enemy. The films, made for serving personnel, also attracted huge media attention, showing the world how seriously the MoD takes cyber-crime.