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Pride In
London

We love making content that helps make the world a better and fairer place, and spending a sunny afternoon in Soho filming with Stefan Doering, founder of the London Gay Big Band, didn’t feel like work. To celebrate Pride in London, the Foreign & Commonwealth Office commissioned us to make a short film for their #GlobalBritain campaign.

Creative
Solution

The London Gay Big Band performs all over the world, representing Britain’s proud reputation for promoting LGBT+ diversity.

Our short film was shot and edited in a day, ready to be played on the big screen in Trafalgar Square during Pride London.

A square version with subtitles was made for posting on social media, with the 1:1 ratio optimising screen space on mobile phones.

Pride In London

20,000

people watched the film on the Big Screen in Trafalgar Square ahead of the Band’s performance

FCO Twitter

had 41k reach, 5.1k video views and 650 total engagement

FCO Facebook

had 13k reach

Shared

more than 1,100 times across both platforms