Taxand is a members organisation for businesses specialising in tax advice. They commissioned us to redesign their website to reflect the new Taxand brand value. The website is a key channel for new business acquisition and retention. It serves as a point of reference and education for existing clients and Taxand members.
Working with Global team to clarify the vision and objectives for the new site so that it reflected the new Taxand brand identity and values. We used a consultative approach to defining the solution.
Our solution is an intuitive user experience for a content rich website which has new features such as a member’s forum. Other improvements include a strong visual information hierarchy, enhanced search features as well as dynamic personalisation for Taxand members.
It also works as part of the client’s commercial and operational functions including a non-technical user friendly content management system which is a central part of running the clients online business.