The challenge was simple. The Templeton Foundation wanted to raise the profile of the Templeton Prize, a prestigious event which honours a living person who has made an exceptional contribution to life's spiritual dimension, whether through insight, discovery or practical work. Founded in 1972, they wanted to make it more relevant and accessible to the world.
In May 2013, Archbishop Desmond Tutu was presented with the £1.1 million Templeton Prize at a ceremony in London’s Guildhall. We created and implemented a multi-channel global PR campaign, curated all events and captured it all on film so it could be broadcast.
The campaign was centered around four occasions: a celebration in St George’s Cathedral in Cape Town; a live debate at King’s College London; a prize-giving ceremony at the Guildhall; and a lunch at the House of Lords. By including more music than ever before, with performances from Annie Lennox, Eric Whittaker and the London African Gospel Choir, we created a sense of celebration and brought the event to life. Even the Archbishop enjoyed a dance! A highlights film edit was turned around within two hours of the event and distributed to broadcasters worldwide.
global media coverage with an equivalent advertising value of almost £3 million
guest ceremony at Guildhall
ambassadors, representatives from major faith groups and celebrities
the start of a 5-year partnership with The John Templeton Foundation and prize givings to His Holiness the 14th Dalai Lama and Rabbi Lord Jonathan Sacks