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Time for
change

Imagine a world without elephants or rhinos. It’s a grim thought. That’s why charities like Tusk work tirelessly to combat the devastating impact of illegal trade. But they can’t do it alone. The entire world has to join forces. Tusk wanted the world to sit up and take notice, and it did.

Creative
Solution

We produced the first-ever live satellite link-up from London’s View from the Shard, Tokyo’s Park Hyatt and the Johannesburg Sandton Convention Centre. On the eve of CITES convention, an address by HRH The Duke of Cambridge was broadcast to the world's media and streamed live Facebook. ‘Time for Change’ was made possible by a team of 100-plus TV production, event, digital and communications professionals.

Facebook live stream

2.3m

views globally, 270,000 video views

7.5m

people reached

#6 Twitter

trending for two hours on day of event

Global media

coverage in print, online and broadcast including The Times, BBC and Wall Street Journal