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The story of Nur, Edih and Llet

Talking to 11 to 16 years olds about what they should do if they’re caught up in a weapons attack is about as heavy as a topic can get. While thankfully rare, after an atrocity like the Manchester Arena attack, it’s sadly become a reality.

The National Counter Terrorism Security Office asked us to produce a film for young people based on the same guidance given in our international Run Hide Tell holiday films.

The brief was to create something that could be used in school classrooms and by youth organisations.

 

Creative
Solution

We chose to tell the story through the eyes of three friends, Nur, Edih and Llet.  (And if you’re wondering where their names come from, look at them in a mirror!)

The story is told in flashback, where the three are talking online about an attack they were caught up in earlier that day. The flashbacks are dramatised through graphic-novel style animation. We chose animation as we felt it was the best way to portray frightening and potentially violent scenes without terrifying the young audience.

Having established a creative approach, we worked with education advisors, PSHE (Personal, Social, Health and Economic) Association, and youth organisations such as Girl Guiding, to create content and relevant teaching materials.

The film and associated teaching materials were launched via the National Police Chiefs Council (NPCC) website

Outcomes

550,000+

social impressions on Twitter and Facebook

National media coverage

The Guardian, Daily Mail, The Sunday Times and The Daily Telegraph